Barren Ridge Vineyard's Website Front Page

Barren Ridge Vineyards Case Study

✔︎ Site traffic increased by 50% within 2 months of the redesign.

✔︎ Beauty and ease of use sighted by customers in appreciation for new site design.

✔︎ Eliminated need for staff to update website code to simply update entertainment events.

Quote from Owner:

❝The process of thinking through exactly what our goals were and how we wanted them to be presented to the public was the first step and the most important one.

The collaborative interactions forced us to rethink our previous assumptions and a strategy was conceived.

Amy was a delight to work with but also a thorough taskmaster. Amy has demonstrated an ability to marshal her analytical talent to design a product that is strategic, intuitive and surprisingly easily to navigate and enjoy.❞

Project Overview

Client Name

Barren Ridge Vineyards

My Role

UI/UX Designer
Web Developer

My Responsibilities

Research
Evaluations and Recommendations
Ideation
Website Creation
Usability
SEO

Understanding the Client

The vineyard celebrated its 10 year anniversary and the owners wanted to overhaul the website so that it worked better for the owners, employees and customers. As a brick and mortar vineyards and tasting room it catered to the locals who enjoyed the beautiful view and laid back atmosphere. The worldly owners turned their old family orchard and turned it into a vineyard that reflected their passion for living.

The Goal

The site needed to capture the many sides of the vineyard and winery (amazing views, inhouse wine tasting, online sales, wedding venue, weekly entertainment and more). It had to be functional and appealing to their current clients and attract new clients. They also needed to be able to easily maintain event changes. Above all it had to reflect their vision and philosophy of quality of life.

The Challenges

There was a very wide target audience. They needed the site to appeal to their current customers as well as reach a wider demographic for more potential customers, brides, music fans, and so on.

The vineyard's staff included many local college students so the learning curve needed to be very low.

They had totally different activities categorized as "events" (rental space, their own events and festivals, and weekly music events). These things needed their own identity to be clear to the audience.

Personas

Keep the current customers, attract others, engage and share.

The vineyards has so much to offer and the owners have a love of life and land that they are willing to share. Here are the personalities involved.

Lester Loyal
Lester Loyal
Age:

75

Profession:

Retired Medical Doctor

Goal:

To enjoy his retirement and the beautiful area of the world that he lives in.

Values:

He believes, like the vineyard's owners, that life, love, and family is to be cherished. He loves that this vineyard was a renovated barn and a part of the history of the area he lives in.

Technical Skills:

High tech is not Lester's thing. He has a computer that he barely uses, and a cell phone that his daughter gave him. If someone bookmarks a website for him, he knows how to refind it.

Melinda Media-Target
Melinda Media-Target
Age:

22

Profession:

Marketing

Goal:

New to the workforce and starting a new family, she's looking for balance in her life and needs a place she can unwind with colleagues after work and still bring her kids with her. She also needs time-savers like the convenience of purchasing online.

Values:

Strong work ethic. Believes in her career path and ability to do it all. Love, laugh and work.

Technical Skills:

Grew up with a cell phone in hand. Has a computer at home and at work. She brings her laptop everywhere.

Bella Bride
Bella Bride
Age:

24

Profession:

Retail

Goal:

To begin her life with her fiance by finding the perfect location for their upcoming wedding.

Values:

She values her family and friends and making time for them despite her heavy work load. She loves the juxtaposition of nature and elegance the vineyard and winery can bring the wedding.

Technical Skills:

She uses a computer for work, has one at home and has a mobile device. She is connected where ever she goes.

Harry Hipster
Harry Hipster
Age:

32

Profession:

Project Manager

Goal:

Works hard and enjoys the finer things in life. He's looking for a place with live entertainment and open mic night to hang with his friends.

Values:

He values his friends and the abilities of others, whether their talent is for making great wine or playing an instrument.

Technical Skills:

He is well versed in technology. He knows how to connect with everyone and everything and does so regularly.

"Process & Blackboards"

Research

Owner Questionnaire

Employee/Customer Interviews

Competition Research

Specific Solution Research

⬇︎
Ideation

Mindmapping

List Creation

Wireframes

⬇︎
Prototypes & Tests

Prototype Creation

Client/Customer Reviews

Updates

⬇︎
Publishing

Final Development

Client Approval

Final Tweeks and Publish

Client Confirmation

Sticks- Happy Team Stick Figures
Happy Team
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