SoC Design Software Case Study

This software revolutionized the design process leading to...

Because the software focused on the people at the source of development and enabled them to build more quickly and easily the software enjoyed a...

✔︎ Better on-time decisions
✔︎ 4x increase in productivity
✔︎ Near zero associated defects

✔︎ 90% adoption rate

Project Overview

Client Name

Freescale Semiconductor (Formerly Motorola)

My Role

Design Project Team Leader

My Responsibilities

Research
Ideation
Solution development lead
Client Engagement
Usability
Logo Design

The Goal

The goal was to streamline the flow of data between teams so everyone was aware of changes to designs and could easily adapt their work to accommodate these changes.

The Challenges

Differing and Widespread End Users: The internal clients for this project included people around the world, in different teams, responsible for different output, who used different processes and different tools.

Unclear Direction: There was initially no clear nor agreed upon direction for the project to take.

Content and Ownership Conflicts: There was disagreement about the level of content and ownership of the project.

Personas

Very Different Perspectives and Worldwide End Users

Although the software UX focused on the Systems Engineers, requirements for accessibility and output came from internal clients from around the world, in different managerial teams, who used different processes and different tools. These personas describe the key stakeholders.

Sally Systems
Age:

32

Profession:

Systems Engineer

Goal:

Needs to provide downstream teams the information they need without doing more work or causing any delays.

Values:

Efficiency, innovation, and outstanding design

Technical Skills:

Electrical engineer, circuit designer, creates her own software and development solutions

Dale Documentation
Age:

27

Profession:

Technical Documentation Writer

Goal:

Clear, zero defect, technical project documentation.

Values:

Efficiency and accuracy of data flow

Technical Skills:

Engineer, writer also engages in process automation

Victor Verification
Age:

38

Profession:

Verification Engineer

Goal:

Quickly and effectively test designs for failures and identify potential optimization.

Values:

Efficiency and accuracy of data flow

Technical Skills:

Engineer, automation script developer

Edward Executive
Age:

54

Profession:

Design Dept Manager

Goal:

Deliver products focused on customer satsifaction bringing the higest value for the lowest cost.

Values:

Quality products, timely execution on budget. He emphasizes the importance of zero defect as well as time to market.

Technical Skills:

He knows his way around a spreadsheet and likes to see numbers in that format or summarized in a presentation.

"Process & Post its"

Research

Existing Processes & Data Flows

Employee/Customer Interviews

User Stories

Existing Solutions Research

Build vs Buy

⬇︎
Ideation

Data Modeling

List Creation

Wireframes

⬇︎
Prototypes & Tests

Prototype Creation

Client/Customer Engagement

Review & Update Cycles

Alpha & Beta Testing

⬇︎
Release

Initial Project Deployment

Client Approval

Final Development

Move to Ongoing Development

Sticks- Happy Team Stick Figures
Happy Team
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