Hamilton & Weston Holdings
Hamilton & Weston Holdings (HWH) is a multi-faceted company focused on quality design and online education. It's an umbrella company created to handle multiple businesses. Woolsey Workshop (WWS) is a new online business under the HWH umbrella that embodies quality, innovation, continuous learning and teaching others.
The goal for Woolsey Workshop's website was a clean, sharp, modern looking site that's easy for people to find the learning material they are looking for. It required the ability to grow with the changing amount and type of content and it needed to echo the owners' passion for teaching, quality and technology.
Repository Growth: The site planned to grow slowly with no external sources of content initially being accepted and extra care put into the research and content development . The design for launch needed to show off a small but impressive set of articles. As the repository grew, the look and feel needed to be easily updated with intuitive features and clear views.
Target Audience Diversity: The audience was expected to have a wide range of knowledge and experience, from beginners to highly experienced electrical engineers. The site needed a way to easily distinguish those articles that were advanced from the beginner articles (and in between).
Focus on Key Custumers
The target audience seemed to be just about anyone, so we narrowed down the scope to key players who fit with the maker community and knowledge of electronics and software developers.
Target Audience Research
Specific Solution Needs