Woolsey Workshop Case Study

A new online business under the Hamilton & Weston Holdings umbrella. Woolsey Workshop (WWS) needed everything: a general concept, a UX design, a defined target audience, a logo and a UI style for its offerings.

Exciting interest from influential companies and people in its first year:

❋ KiCad Electronics Design Automation Software (sponsored by CERN) points to a WWS article from their list of tutorials. Performing A Circuit Simulation In KiCad.

❋ Major tech player, Adafruit, Inc., posted an article referring people to one of WWS's tutorials as a good in-depth reference. Connecting your Arduino to the Outside World.

❋ An electronics professor from a major state university has requested WWS help develop student learning guides.

Project Overview

Client Name

Hamilton & Weston Holdings

My Role

UI/UX Designer
Visual Designer
Web Developer

My Responsibilities

Concept
Research
Ideation
Logo Design
Graphic Designs
Website Creation

The Client

Hamilton & Weston Holdings (HWH) is a multi-faceted company focused on quality design and online education.  It's an umbrella company created to handle multiple businesses. Woolsey Workshop (WWS) is a new online business under the HWH umbrella that embodies quality, innovation, continuous learning and teaching others.

The Goal

The goal for Woolsey Workshop's website was a clean, sharp, modern looking site that's easy for people to find the learning material they are looking for.  It required the ability to grow with the changing amount and type of content and it needed to echo the owners' passion for teaching, quality and technology.

The Challenges

Repository Growth: The site planned to grow slowly with no external sources of content initially being accepted and extra care put into the research and content development . The design for launch needed to show off a small but impressive set of articles. As the repository grew, the look and feel needed to be easily updated with intuitive features and clear views.

Target Audience Diversity: The audience was expected to have a wide range of knowledge and experience, from beginners to highly experienced electrical engineers. The site needed a way to easily distinguish those articles that were advanced from the beginner articles (and in between).

Personas

Focus on Key Custumers

The target audience seemed to be just about anyone, so we narrowed down the scope to key players who fit with the maker community and knowledge of electronics and software developers.

Marcia Maker
Marcia Maker
Age:

28

Profession:

Bank Teller

Goal:

Desires to understand more about the parts of the software she already uses and to learn new ones. She also wants to apply what she is learning to her new project ideas.

Values:

Creative doer without formal education looking for clarity without being talked down to or over her head.

Technical Skills:

Uses laser cutter, 3D printer and CNC for current projects.
Used some electronics and software on past projects.

Adam Advanced
Sam Student
Age:

18

Profession:

Student

Goal:

Looking to build software and electronics for fun and potential future career.

Values:

Looking for a creative, knowledgeable source and mentor to further his education.

Technical Skills:

Understands elementary electronics.  Created projects on Instructables, but wants to understand the "why" and "how".
Just getting started with software and electronics development.

Adam Advanced
Adam Advanced
Age:

55

Profession:

Electrical Enginerr

Goal:

On the lookout for quality reference material for the tools he uses or is interested in learning.

Values:

Continuous education

Technical Skills:

Circuit design, mathematics, physics, general electronics, and software.

Tori Teacher
Tori Teacher
Age:

35

Profession:

Teacher

Goal:

Looking for clear and concise instructions that she can also share with her students without modifications.

Values:

Continuous self learner, looking for the same integrity in other's work that she holds for herself.

Technical Skills:

Electrical theory and laws, but less familiar with the latest tech (Arduino & Python).
General electronics and software knowledge. Can catch on quickly to unfamiliar components.

"Process & Blackboards"

Research

Owner Requirements

Competition Research

Target Audience Research

Specific Solution Needs

⬇︎
Ideation

Mindmapping

List Creation

Wireframes

⬇︎
Prototypes & Tests

Prototype Creation

Client Reviews

Updates

⬇︎
Publishing

Final Development

Client Approval

Final Publish

Client Confirmation

Sticks- Happy Team Stick Figures
Happy Team
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