Hi, I'm Amy Woolsey.

I am a UX/UI designer who has transformed many murky concepts into reality.

After years of leading open innovation and continuous process improvement at Motorola and its successor companies, I now focus entirely on UX/UI for web and software.

The move to full time UX/UI has been exhilarating. I love what I’m doing and am enjoying my own continuous improvement.

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Portfolio/Case Studies

Welcome to my portfolio and case studies site.  Some of these studies have been modified due to non-disclosure agreements and may include fictional material fabricated for the purposes of illustrating processes for the sake of this portfolio.

Motorola Logo
New Design Software

A search for "a better way" leads to the development of software that solved the problem.

It also increased productivity, made design easier, resulted in zero defects and increased time to market.

Barren Ridge Vineyards Logo
Website Re-Design

The vineyard celebrated it's 10 year anniversary and was in need of a website renovation.

The design changes appealed to their diverse customers and enabled their many different offerings.

Woolsey Workshop Logo
New Website

This brand new online electronics and software education site, needed everything: a general concept, a UX design, UI style, a logo and other graphics.

Since go-live they have attracted the attention of Adafruit, Seeed, and KiCAD (software supported by CERN).

Logo Collage
Other Highlights

See other designs from website solutions for Motorola and software demos for pension companies to graphics for IOS apps.

I've always found a way to act on what I hear and develop solutions that make a difference.

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Happy Team